Everose Gold
Rolex’s proprietary 18 ct rose-gold alloy, formulated to help preserve its colour over time.
Also known as: Rolex Everose, Everose, 18 ct Everose gold
Definition
Everose gold is Rolex’s proprietary 18 ct rose-gold alloy. It is used for cases, bracelets and components either on its own or combined with Oystersteel as Everose Rolesor. The name is Rolex-specific: it should not be treated as a generic synonym for all rose gold, whose colour and alloy recipes vary by manufacturer.
Why it matters
Correct terminology matters for configuration and valuation because Everose identifies a Rolex material, while 'rose gold' is a broad alloy category.