Auction House
A buying, selling or valuation term used in the watch market: Auction House.
Definition
A buying, selling or valuation term used in the watch market: Auction House. An auction house sells watches through competitive bidding, typically charging buyer's and/or seller's fees. Hammer price is therefore not always the buyer's total cost, and estimates are guidance rather than guaranteed sale values.
Why it matters
Auction House changes how sale proceeds and fees are calculated. Owners should compare net proceeds rather than headline hammer prices or advertised estimates.